This page holds a little more detail about our commitment to being good global citizens.
Fairtrade
Ok, so we're starting with something that we don't do. But, please, read on. Restricting our sourcing Fairtrade certified coffee, we'd miss out on a large part of the speciality coffee market. Fairtrade is a certification process that is focused on a base price, working standards and the standard of production.
For certification, a farm is audited to ensure it meets these standards - this is one way in which we can have confidence that this coffee has been sourced fairly. However, for many coffee farmers, especially those that are smaller and therefore more specialised, achieving Fairtrade certification is not possible. The process is costly, requires resources and can put their business at risk.
What is interesting is that the premium that is often imposed on Fairtrade coffee doesn't always end up in the farmer's pocket as the organisation needs to be paid for the process of certification to be carried out and maintained. Another point to consider is that this certification process does not include a quality rating. This means that a farmer focusing on quality production that would then go on to produce speciality grade coffee, is able to charge much more than a farmer that is certified Fairtrade with bad quality coffee.
There is an interesting read here: https://www.huffpost.com/entry/10-reasons-fair-trade-coffee-doesnt-work_b_5651663
In short - we are committed to high quality, speciality coffee, sourced sustainably and produced ethically. We do this by employing importers who trade directly with farmers and pay ABOVE the Fairtrade rate - directly to the farmers / farming community.
We also donate a proportion of every bean we sell to World Coffee Research (https://worldcoffeeresearch.org/about) who actively work with communities to bring a better life for farmers and improve the long term ecology of coffee production.
Every day, we...
One of our biggest achievements has been the investment of our roasting machinery which uses 80% less gas compared to traditional roasters... now that is amazing!
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